Internal Facebook documents published by the Wall Street Journal show that researchers studying Instagram claim that followers of certain celebrities experience more negative feelings on the platform than followers of other celebrities.
Recent internal Facebook documents published by the Wall Street Journal show that Facebook appears to be aware that the followers of certain social media celebrities experience more negative feelings about their self-image than other users. The Wall Street Journal has published a number of reports in recent weeks giving further insight into the internal workings of Facebook.
According to a Facebook research document titled “Social comparison on Instagram,” which surveyed 100,000 people in March and April 2020 in nine countries including the United States, Australia, and Brazil, followers of celebrities such as Kim Kardashian, Ariana Grande, Kendall Jenner, Justin Bieber and Charli D’Amelio experience more negative feelings about their self-image than other users.
Facebook spokesperson Kevin McAlister stated that those that took part in the survey were not asked to name specific celebrity accounts that they follow but researchers did find that celebrity accounts were “some of the most frequently seen accounts for people who told us they experienced either higher or lower levels of negative social comparison on Instagram.”
Facebook researchers did not further investigate whether users’ exposure to the content posted by these celebrities resulted in them developing negative feelings about themselves. In the research documents, Facebook researchers noted that the company could attempt to partner with celebrities to develop campaigns aimed at reducing negative comparisons.
Overall, researchers found that users viewing more celebrity content in their Instagram feed was associated with negative comparison; simultaneously almost half of the content viewed by users on the platform comes from celebrity accounts.
Read more at the Wall Street Journal here.
Lucas Nolan is a reporter for Breitbart News covering issues of free speech and online censorship. Follow him on Twitter @LucasNolan or contact via secure email at the address firstname.lastname@example.org