Hollywood celebrities including Kim Kardashian West, Leonardo DiCaprio, and Mark Ruffalo are participating in a one-day boycott of Facebook and Instagram on Wednesday in order to protest the spread of “hate, propaganda, and misinformation” on the platforms.
Borat star Sacha Baron Cohen, a frequent critic of Facebook’s Mark Zuckerberg, is also supporting the boycott, telling the social media giant to “stop spreading the hate, lies and conspiracies that enflame our societies.”
The one-day boycott comes from the Stop Hate for Profit campaign, organized by mostly left-wing advocacy groups including the NAACP, Color of Change, and the Anti-Defamation League. The boycott has recruited celebrities and companies to “freeze” their social media accounts for 24 hours, refraining from posting and sharing all types of content.
Stop Hate for Profit is accusing Facebook of “inciting violence, spreading racism and hate, and contributing to electoral disinformation.” The advocacy groups are blaming Facebook for some of the violence that took place in Kenosha, Wisconsin, saying that the company allowed “violent militia groups” to organize on its platform.
Facebook, which owns Instagram, has come under attack from the left for its decision not to fact check political ads in the run-up to Election Day. Mark Zuckerberg has also faced accusations that he has allowed Facebook to become a “right-wing echo chamber,” which he has denied.
Kim Kardashian announced her participation in the boycott yesterday. “I love that I can connect directly with you through Instagram and Facebook,” she tweeted. “But I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation — created by groups to sow division and split America apart.”
– only to take steps after people are killed. Misinformation shared on social media has a serious impact on our elections and undermines our democracy. Please join me tomorrow when I will be “freezing” my Instagram and FB account to tell Facebook to #StopHateForProfit.
— Kim Kardashian West (@KimKardashian) September 15, 2020
Leonardo DiCaprio also announced his participation in the 24-hour boycott. The Titanic star uses his social media accounts primarily to promote his climate change activism.
“I do use Instagram and Facebook, but I want it to be a force for good – not hate, violence, and disinformation,” he posted. “This should be an opportunity for Facebook to work with these organizations and the community at large to make it a better, safer platform for all.”
View this post on Instagram
I’m standing with the country’s leading civil rights organizations – including @ColorofChange, @ADL_National, and the @NAACP – who today have called on all users of Instagram and Facebook to protest the amplification of hate, racism, and the undermining of democracy on those platforms. I do use Instagram and Facebook, but I want it to be a force for good – not hate, violence, and disinformation. This should be an opportunity for Facebook to work with these organizations and the community at large to make it a better, safer platform for all. Please join me in not posting for 24 hours this Wednesday Sep 16. #StopHateforProfit #Instafreeze
Mark Ruffalo, who co-starred alongside DiCaprio in Shutter Island, seemed to suggest that the boycott will last longer than a day.
— Mark Ruffalo (@MarkRuffalo) September 16, 2020
Sacha Baron Cohen wrote that “this is one day in a long fight.” He added: “Advertisers, FB employees and users are fed up. Facebook — stop spreading the hate, lies and conspiracies that inflame our societies!”
Facebook wasn’t built in a day.
And a 1-day protest may not change the Emperor’s ways.
But today on Instagram, millions of people are learning about #StopHateForProfit
Read our demands at https://t.co/Q9G9i7W56O
This is one day in a long fight.
Vincit omnia veritas. pic.twitter.com/kpIsMz7yTD
— Sacha Baron Cohen (@SachaBaronCohen) September 16, 2020
Amazing – every hour, more people are joining tomorrow's Instagram freeze to tell Facebook to #StopHateForProfit
Advertisers, FB employees and users are fed up.
— Sacha Baron Cohen (@SachaBaronCohen) September 15, 2020