Poll: Americans’ Trust in Media Hits Near-Record Low

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The percentage of Americans who trust the media as an institution has dipped to its second-lowest reading on record, according to a Gallup poll report released on Thursday.

Americans’ trust in the media “to report the news fully, accurately and fairly” decreased 4 percentage points since last year to 36 percent.  The result is just 4 percentage points higher than the record low of 32 percent in 2016.
According to the report:

After hitting its lowest point in 2016, trust in the media rebounded, gaining 13 points in two years — mostly because of a surge among Democrats amid President Donald Trump’s antagonistic relationship with the press and increased scrutiny of his administration by the media. Since 2018, however, it has fallen a total of nine points, as trust has slid among all party groups.

Among 1,005 U.S. adults surveyed between September 1-17, 7 percent say they have “a great deal” and 29 percent “a fair amount” of trust in multimedia reporting. In contrast, 29 percent say they do not have very much trust and 34 percent say “none at all.” The margin of sampling error is ± 4 percentage points at a 95 percent confidence level.

PHOENIX, ARIZONA - JULY 24: Former U.S. President Donald Trump prepares to speak at the Rally To Protect Our Elections conference on July 24, 2021 in Phoenix, Arizona. The Phoenix-based political organization Turning Point Action hosted former President Donald Trump alongside GOP Arizona candidates who have begun candidacy for government elected roles. (Photo by Brandon Bell/Getty Images)

Former President Donald Trump prepares to speak at the Rally To Protect Our Elections conference on July 24, 2021, in Phoenix, Arizona. (Brandon Bell/Getty Images)

The results are extremely polarized along party lines, with Democrats expressing more faith in the media than Americans who identify as Republican and independent voters. Sixty-eight percent of Democrats, 11 percent of Republicans, and 31 percent of independents say they trust the media “a great deal or fair amount,” according to the poll. Republicans’ views have reportedly not changed much over the past year, but both Democrats and independents’ trust slid five points.

“Historically, Republicans’ confidence in the accuracy and fairness of the news media’s reporting has not risen above 52 percent over the past quarter century,” the report states. “At the same time, Democrats’ confidence has not fallen below the 2016 reading of 51 percent. For their part, independents’ trust in the media has not been at the majority level since 2003.”

President Joe Biden answers questions from reporters before boarding Air Force One at Capital Region International Airport in Lansing, Michigan, on October 5, 2021. (Nicholas Kamm/AFP via Getty Images)

President Joe Biden answers questions from reporters before boarding Air Force One at Capital Region International Airport in Lansing, Michigan, on October 5, 2021. (Nicholas Kamm/AFP via Getty Images)

Gallup has been tracking the public’s confidence in key U.S. institutions since 1972, including the mass media, which has seen a relatively steady decline in trust since polling began.

“Between 1972 and 1976, 68 percent to 72 percent of Americans expressed trust in the mass media; yet, by 1997, when the question was next asked, trust had dropped to 53 percent,” according to the report. “Trust in the media, which has averaged 45 percent since 1997, has not reached the majority level since 2003.”

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