Ben & Jerry’s has gone political with its ice cream again by launching its latest flavor, “Justice ReMix’d,” to advocate for prison reform.
The limited-edition blend — which was released Tuesday — contains a mixture of chocolate and cinnamon ice cream, spicy fudge brownies, and cinnamon bun dough.
The company’s founders, Ben Cohen and Jerry Greenfield, launched the flavor after calling the current prison and “cash bail” system in the U.S. “illegal.”
The company is working with the Advancement Project for its campaign to “transform the system to deliver justice for all, instead of just some.”
The company released a statement on its website explaining the founders’ inspiration behind the recently released flavor and linked to a petition for people to sign to “join the movement”:
Innocent until proven guilty. Fairness. Justice. Those are the values that guide our legal system, right? Well, maybe for some, but definitely not for all. America locks people up at a higher rate than any other country on earth — and bias is baked right in. If you’re a person of color or struggling to make ends meet, you’re much more likely to be sent to prison — for a longer period of time — than a white person convicted of the same crime.
It’s time for change. Join us as we learn more about front-end criminal justice reform and how transforming the system can benefit everyone.
This is not the first time Ben & Jerry’s has used ice cream flavors to send a political message.
The co-founders announced a limited-edition flavor in support of 2020 presidential hopeful Sen. Bernie Sanders (I-VT), launched a flavor called “Empower Mint” to help the National Association for the Advancement of Colored People (NAACP) fight “voter suppression” in North Carolina back in 2016 when the state introduced its voter ID law, and introduced a flavor called “Pecan Resist” in October 2018 to protest President Donald Trump.